11/30/2011

Identifying, Assessing, and Treating Dyslexia at School (Developmental Psychopathology at School) Review

Identifying, Assessing, and Treating Dyslexia at School (Developmental Psychopathology at School)
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This book is particularly important for school psychologists and anyone else interested in assessments that can drive interventions for literacy. I would recommend it highly for school psychologists, those who train teachers, and anyone interested in the science of reading instruction.

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As many as one in four children experiences problems with reading. Dyslexia, the most common learning disability leads to well-documented negative effects on school and, ultimately, adult success. Therefore, it is critical that school professionals provide early and effective assessment and intervention. Identifying, Assessing, and Treating Dyslexia at School equips practitioners with in-depth understanding of the disorder and a wealth of practical information for meeting student needs. This volume:Reviews up-to-date findings on dyslexia – causes, prevalence, and related conditions.Provides research-based tools for identifying and addressing dyslexia.Offers a detailed framework for case finding and screening, diagnostic and psychoeducational assessment as well as age- and grade-appropriate intervention.Explains the roles and responsibilities of school psychologists when it comes to identifying students with dyslexia.Focuses solely on dyslexia, unlike most other books on learning disabilities. As the duties of school psychologists and related education professionals become more complex, recognizing and providing services for students with learning disorders has become progressively more demanding. Identifying, Assessing, and Treating Dyslexia at School offers practitioners an accessible and easy-to-read reference that they will use for years to come.

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11/29/2011

Structure and Function of Intrinsically Disordered Proteins Review

Structure and Function of Intrinsically Disordered Proteins
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"The book is just superb- a thorough, comprehensive and lucid discussion of intrinsically disordered proteins" --Joel L. Sussman, Weizmann Institute of Science
"Tompa's masterly compendium on Intrinsically Disordered Proteins arrives at just the right time to fill a conspicuous void on this important topic. His eminently readable book is broad enough to educate beginners but deep enough to inform experts." -George Rose, Ph.D., Johns Hopkins University

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The existence and functioning of intrinsically disordered proteins (IDPs) challenge the classical structure-function paradigm that equates function with a well-defined 3D structure. Uncovering the disordered complement of proteomes and understanding their functioning can extend the structure-function paradigm to herald new breakthroughs in drug development. Structure and Function of Intrinsically Disordered Proteins thoroughly covers the history up to the latest developments in this field.After examining the principles of protein structure, the classical paradigm, and the history of structural disorder, the book focuses on physical techniques for the identification and characterization of IDPs. It discusses proteomic and bioinformatic approaches and shows how IDPs behave under crowding conditions in living cells. The next several chapters describe the structure, correlating biological processes, and molecular mechanisms of IDPs. The author also explores the evolutionary advancement of structural disorder in proteomes and possible ways of extending the structure-function paradigm to encompass both ordered and disordered states of proteins. He concludes with discussions on the involvement of IDPs in various diseases and how to establish rational drug design through detailed characterization of IDPs.Although drug discovery rates have leveled off, new insight generated by the study of IDPs may offer fresh strategies for drug development. This work illustrates how these proteins defy the structure-function paradigm and play important regulatory and signaling roles.

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11/28/2011

Human Body Composition - 2nd Edition Review

Human Body Composition - 2nd Edition
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Exceptional book with a great review on different metods of body composition. Well worth the read and essential to anyone needing comprehensive work in all aspects of body composition research.
Can't believe how quickly i received this book to Australia

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11/27/2011

Readings in Family Theory Review

Readings in Family Theory
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I found this book interesting, especially the Chapter on Marriage and Celibacy. Does one stay in a sexless marriage? Can a married couple love each other and not want to share intimacy? Dr. Chibucos is a brilliant editor.

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Readings in Family Theory is an anthology of classic and contemporary articles that provides a context for student learning by demonstrating how theory fits into the overall process of scientific research on families. The book provokes student interest in theory by providing examples of the scholarly application of family theory to compare how people use similar processes in everyday life. Using this contextual orientation, the selected readings examine nine prevalent theoretical perspectives from both family and human development sciences.




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11/26/2011

Violence and Mental Disorder: Developments in Risk Assessment (The John D. and Catherine T. MacArthur Foundation Series on Mental Health and De) Review

Violence and Mental Disorder: Developments in Risk Assessment (The John D. and Catherine T. MacArthur Foundation Series on Mental Health and De)
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Monahan & Steadman have provided a comprehensive, emperically based book on one of the most constroversial areas in forensic psychology: the process by which the mentally ill are determined to be "dangerous" in the future. As former critics of this area "Risk Assessment", the authors re-evlaute the reliability and validity of risk assessment methods understanding that such assessments are a fact of life and are used dozens of times every day in this country. By far, this book is the best book out there on this subject.

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In courts across the country, judges depend on mental health experts to determine whether mentally disordered people are dangerous. But experts' ability to predict violence is severely limited, and they are wrong as often as they are right. This study reviews two decades of research on mental disorder and offers new empirical and theoretical work that will pave the way for more accurate predictions of violent behavior."Essential for all those who are interested in the study of risk assessment of violence. It is particularly important for the researcher in this area. . . . For the clinician who must make violence assessments it is important reading as well."—Stewart Levine, Bulletin of the American Academy of Psychiatry and the Law

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11/25/2011

The Man Who Predicts Earthquakes: Jim Berkland, Maverick Geologist--How His Quake Warnings Can Save Lives Review

The Man Who Predicts Earthquakes: Jim Berkland, Maverick Geologist--How His Quake Warnings Can Save Lives
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When I first saw this book's title and subtitle, thoughts of a new Alfred Wegener came to mind. I thought that, perhaps, this "maverick geologist" is really on to something. But it became clear to me after reading the first few pages that this book was not at all what I had expected. Instead of basing predictions on well-grounded science, some of the parameters used by this geologist tend to border on what many would call the paranormal. Nevertheless, I read on; perhaps his approach really works, I thought. After reading the book cover to cover, it is my opinion that if this geologist has indeed discovered a fairly reliable way of predicting earthquakes, then this book does not do him any favors - in fact it does the exact opposite. This book is really a jumble of topics related to earthquakes with no apparent logical progression. It contains a very brief mini-biography of the geologist (a couple of pages), several repetitive comments on his campaign to have his methods recognized by the scientific establishment, anecdotes from people who have experienced various earthquakes, many repetitive statements on certain earthquakes, discussions on animals being able to sense earthquakes before they happen, on people who claim that they can do the same, on clairvoyants and even on Nostradamus's predictions - all these peppered haphazardly throughout. What I believe the author should have done to truly promote this geologist and his methods is to be very objective and neutral; to subject his results to the scrutiny of the scientific method and very carefully analyze his predictions (and whether or not they pan out) using standard scientific and statistical methods. This would establish whether his predictions are indeed better than chance, and if so, by how much. But when the arguments presented are mainly one-sided and the scientific establishment is potrayed as, at best, being closed-mided, the author's agenda comes into question and so does the soundness of the subject matter being promoted. Although lacking in logical structure, the book's prose is clear and friendly. This book would likely be of some interest to those living in earthquake-prone areas, those with an interest in learning about earthquake descriptions and survivor experiences, those interested in the dos and don'ts regarding earthquakes and, of course, those interested in the methods used by some to predict earthquakes.

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This is the first book to document one geologist's uncanny ability to foretell earthquakes. Jim Berkland forecasted the Loma Prieta earthquake that rumbled through the San Francisco Bay Area, and he was right on the money.Berkland's theories are based on factors such as tides, moons, geyser activity, magnetic-field changes, and strange animal behavior (disoriented pets, lost cats and dogs)--many of which were involved in the great Indian Ocean quake-tsunami disaster on December 26, 2004. This fascinating read includes stories of earthquake survivors, a wealth of details about seismic activity in earthquake-prone regions around the world, tales of quake cover-ups, and future weather and quake predictions. Written in a warm and witty style, The Man Who Predicts Earthquakes is timely and informative.

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11/24/2011

Critical Moments During Competition: A Mind-Body Model of Sport Performance When It Counts the Most Review

Critical Moments During Competition: A Mind-Body Model of Sport Performance When It Counts the Most
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"The issue of how athletes can be assessed as a basis for performance management and enhancement is a crucial one for contemporary sport psychology. More basically, assessment for performance management and enhancement in sport is an area where cogent theory, practical concepts, effective methods, and technically defensible measurement procedures are needed. Roland Carlstedt's seminal work provides valuable information that helps fill these gaps. Based on a solid theoretical model of critical moments during competition, coupled with a clear and internally consistent conceptual and operational framework, and using persuasive empirical research from psychology and other areas, including results of his award winning dissertation, Dr. Carlstedt demonstrates substantial relationships between psychological characteristics and performance outcomes in a range of athletes. His work provides guidance for sport psychology researchers and practitioners as well as others involved in human performance at all levels. "The material in this book can help shape the larger knowledge base of sport psychology for years to come."
--Charles A. Maher, Psy.D. Professor of Psychology Rutgers University, Sport Psychologist, Cleveland Indians, Cleveland Cavaliers and Cleveland Browns

Why do some professional athletes tend to "deliver" in critical situations, while others are less dependable? Dr. Carlstedt's Mind-Body Model of Sport Performance focuses on this well known and vexing performance difference between comparably talented highly-skilled athletes. He traces these differences to certain basic personality characteristics and their interplay. Depending on their strength and configuration, these general personal propensities may play either a facilitative or counterproductive (but potentially modifiable) role. Carlstedt's model is obviously of great relevance to Sport Psychologists. Because of its plausibility as well as its amenability to empirical scrutiny and continuing development, it also merits the attention of a wider readership. It has the potential for evolving into a general model for understanding consistent excellence in response to challenge.
--Auke Tellegen, Ph.D., Professor of Psychology, Emeritus, University of Minnesota, Personality Psychologist and Behavioral Geneticist

Methodologically rigorous in its approach , Dr. Carlstedt offers a thoroughly innovative perspective on the field of Sport Psychology in this new book. His model of peak performance ambitiously and successfully integrates a wealth of physiological, psychological, and cognitive neuroscience data to forcefully make the case that athletic performance can not only be studied in a controlled fashion, but can be improved systematically. Although scholarly in its methodologies, this book is highly readable, and will be of interest to a wide range of academics, coaches, athletes and mental health and Sport Psychology professionals.
Sanjay Mathew, M.D. Psychiatrist and Neuroscientist, Columbia University College of Physicians and Surgeons, Department of Psychiatry (former ranked tennis player)

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This book presents first-time research findings and new empiricaly-based perspectives and applications in sport psychology.Highly provocative data derived from the largest single study ever on athletes is used to advance an original model of peak performance centering on a clearly emerging athlete's profile.

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11/23/2011

Divergent Thinking (Creativity Research Series) Review

Divergent Thinking (Creativity Research Series)
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The book represents some researches of important issues on divergent thinking but doesn't devote sufficient attention to fundamental theoretical questions of diverent thinking as I expected.

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The research presented in this volume suggests that divergent thinking is an important component of the creative process. Divergent thinking tests are probably the most commonly used measure of children's potential for creative thinking. There are a number of unanswered questions about children's divergent thinking and creativity which are answered throughout the volume and may be identified as themes in the research. The first theme is that the capacity for divergent thinking may not be normally distributed across all levels of ability (a relevant premise is that creative abilities are not evenly distributed across domains of performance and achievement). A second theme is that divergent thinking is influenced by the conditions under which it is assessed. A third theme of the book is methodological; several chapters explore existing evaluations of divergent thinking tests. A final theme is that divergent thinking is important for both basic and applied research. From the perspective of basic research, the divergent thinking model offers an empirically supported view of a cognitive process. From the applied perspective, divergent thinking can be viewed as one component of giftedness and predictive of several expressions of real-world creativity.

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11/22/2011

The VC-1 and H.264 Video Compression Standards for Broadband Video Services (Multimedia Systems and Applications) Review

The VC-1 and H.264 Video Compression Standards for Broadband Video Services (Multimedia Systems and Applications)
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This book is one of the more detail on the subject.
It covers both VC-1 and H.264 with an emphasis on their usage in MPEG-2 streams.
This books cover topics than I haven't seen in details in other book. I did particularly found the chapter on HRD, rate control and interlace coding interesting.
This book is probably not the best as an introduction to VC-1 or H.264 and a prior knowledge of those standards is necessary in my opinion.
For those not interested to one of the compression standard, the book is organize in such a way that skipping section related to one standard doesn't affect the reading of the remaining section. I did only read material relative to H.264 in my first reading.
Overall a very good resource.

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This book covers the MPEG H.264 and MS VC-1 video coding standards as well as issues in broadband video delivery over IP networks. This professional reference is designed for industry practitioners, including video engineers, and professionals in consumer electronics, telecommunications and media compression industries. The book is also suitable as a secondary text for advanced-level students in computer science and electrical engineering.

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11/21/2011

Fathering and Child Outcomes Review

Fathering and Child Outcomes
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Eirini Flouri is affilated with the Centre for Research into Parenting and Children at the University of Oxford and lecturer in Statistics at St Hilda's College with an interest in human development and since the year 2000 she has researched the role of the father in parenting.
As an example of this new trend into fathering the National Center for Fathering (www.fathers.com) was established in Kansas City in 1990 in order that every child should have an involved father or father figure, so that children would not be unfathered. It is true that "fathering" has become a hot issue in human development research, but in fact we are talking about a recovery of awareness and not something unprecedented as discussed in the book by Eli Newberger (The men they will become. The nature and nurture of male character. Cambridge, MA: Perseus Publ, 1999). Here it is documented that English and American fathers in the seventeenth and eighteenth centuries were active in all aspects of domestic life, from monitoring their wives' pregnancies to taking responsibility for the daily socialization of their children, but in the nineteenth century fathers were somehow displaced from the center of the family circle and only recognized through the expression of a paycheck.
This book is based on more than 20 studies performed by the author in the United Kingdom using five different data sources spanning a time period of more than 40 years with an international review of studies in the field of the role of the father in child development.
This is a scholarly book with important research that will serve as a reference in this field. Her studies showed that father involvement was sometimes associated with "good" children's (career maturity in adolescence, labour force participation, state benefits receipt and subsidised housing in adult life) outcome and sometimes unrelated. Father involvement was associated with low risk for delinquincy in sons (but not in daughters), father interest in child education was related to daughter's (but not son's) educational attainment in adult life and father involvement protected against experience of homelessness in adult sons (but not in daughets) from low (but not high) socio-economic groups.
Gideon Vardi, MD, MPH
Zusman Child Development Center, Division of Pediatrics, Faculty of Health Sciences, Ben Gurion University of the Negev in Beer-Sheva, Israel. E-mail: GideonVa@clalit.org.il
Prrofessor Joav Merrick, MD
Director, National Institute of Child Health and Human Development and Medical director, Division for Mental Retardation, Box 1260, IL-91012 Jerusalem, Israel. E-mail: jmerrick@internet-zahav.net

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Over the last twenty years it has become recognized that fathers play a crucial role in child development and subsequent adult status and behaviour. This book presents the state-of-the-art on fathering and its determinants. Based on original research into the effects that different styles of fathering can have on children, it explores the long and short terms outcomes of involved fathering on different domains of children?s lives, including academic achievement, mental health, socio-economic status, adolescent relationships and delinquency.

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11/20/2011

Recurrent Neural Networks for Prediction: Learning Algorithms, Architectures and Stability Review

Recurrent Neural Networks for Prediction: Learning Algorithms, Architectures and Stability
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"Recurrent Neural Networks for Prediction: Learning Algorithms,
Architectures and Stability," approaches the field of recurrent neural networks from both a practical and a theoretical perspective. Starting from the fundamentals, where unexpected insights are offered even at the level of the dynamical richness of simple neurons, the authors describe many existing algorithms and gradually introduce novel ones. The latter are convicingly shown to yield better prediction performances than traditional approaches, when applied to real-world data. They also dedicate a considerable amount of time on the (practical) issue of nonlinearity analysis of time series, which is or should be, indeed, the cradle of all proper modelling and/or filtering solutions: nonlinearity should be assessed prior to choosing the appropriate model and/or filters, since linear ones are to be preferred if sufficient for the problem. I would recommend this book to any researcher who is active in the field of recurrent neural networks and time series analysis, but also to researchers who are new in the field, since the book offers an extensive overview of the current state-of-the-art approaches.

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New technologies in engineering, physics and biomedicine are demanding increasingly complex methods of digital signal processing. By presenting the latest research work the authors demonstrate how real-time recurrent neural networks (RNNs) can be implemented to expand the range of traditional signal processing techniques and to help combat the problem of prediction. Within this text neural networks are considered as massively interconnected nonlinear adaptive filters. Ø Analyses the relationships between RNNs and various nonlinear models and filters, and introduces spatio-temporal architectures together with the concepts of modularity and nesting Ø Examines stability and relaxation within RNNs Ø Presents on-line learning algorithms for nonlinear adaptive filters and introduces new paradigms which exploit the concepts of a priori and a posteriori errors, data-reusing adaptation, and normalisation Ø Studies convergence and stability of on-line learning algorithms based upon optimisation techniques such as contraction mapping and fixed point iteration Ø Describes strategies for the exploitation of inherent relationships between parameters in RNNs Ø Discusses practical issues such as predictability and nonlinearity detecting and includes several practical applications in areas such as air pollutant modelling and prediction, attractor discovery and chaos, ECG signal processing, and speech processing Recurrent Neural Networks for Prediction offers a new insight into the learning algorithms, architectures and stability of recurrent neural networks and, consequently, will have instant appeal. It provides an extensive background for researchers, academics and postgraduates enabling them to apply such networks in new applications.

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11/19/2011

Research in Rehabilitation Counseling: A Guide to Design, Methodology, and Utilization, 2nd Ed. Review

Research in Rehabilitation Counseling: A Guide to Design, Methodology, and Utilization, 2nd Ed.
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This is a very informative topic for rehabilitation counselors. In order to look into research that has been conducted in the social science area for rehabilitation counseling, many of the examples are noteworthy in this field. This second edition was a good evaluation of what is needed to understand the experiments conducted through research.

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11/18/2011

Introduction to Robust Estimation and Hypothesis Testing, Second Edition (Statistical Modeling and Decision Science) Review

Introduction to Robust Estimation and Hypothesis Testing, Second Edition (Statistical Modeling and Decision Science)
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Dr. Wilcox apparently works copiously but unaccompanied (36 of the book's technical references attribute sole authorship to him). With all due respect to the author, lack of collaboration can be detrimental to what was intended to be a basic technical treatise - and this may be one of those occasions. The author notes (p. 11) "We stress, however, that many mathematical details arise that are not discussed here. The goal is to provide an indication of how technical issues are addressed without worrying about the many relevant details." Indeed, the reader may find this concentration of effort a bit contrary with the introductory nature implied by the book's title. This impression is reinforced by a subject index perhaps too terse for an introductory or reference textbook (being only 3 pages of regularly-sized font, while a less-useful "author index" takes up almost 4 pages).
For the most part, this lean 296 page book is not so much an "Introduction to Robust Estimation" as it is a tutorial or user's manual for numerous S-PLUS functions relevant to the subject matter. If the reader is not heavily invested in S-PLUS (S-PLUS being a high-level computer language and interactive analysis environment trademarked by MathSoft, Inc.), he can never fully appreciate the contents of this title. For example, in the discussion of median variance (p. 42), the author notes that this estimator is related to the beta distribution, but does not acknowledge that there are several related functions that can take this name (such as the incomplete beta distribution, as well as its ratio). Instead, an S-PLUS function 'pbeta' defines what was meant. One must therefore resort to cited third-party references or a computer to really grasp the basics in these situations (in this case only to discover the terminology was inaccurate). A fundamental reliance on propriety software packages and professional journal articles for basic instruction and accuracy is a characteristic unbecoming of an "introductory" textbook, in my opinion.
Often, software manuals tied to specific libraries or languages become dated. I liked the fact that the companion software was downloadable, rather than provided on a medium that might be incompatible with the user's operating system, such as a 5 1/4" disk (the link in the textbook has been updated to www.apnet.com/updates/ireht.htm). For an S-PLUS owner already familiar with robust statistics, this book would probably rate higher. However, of the four textbooks I currently own on this subject, I regret to say that this title only sees infrequent use. A better alternative for emphasizing basic concepts and theory is "Robust Estimation and Testing" by Staudte & Sheather (ISBN 0471855472).

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11/17/2011

Data Analysis Using SAS Review

Data Analysis Using SAS
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This book is a very well-written and well-organized introduction to SAS. Each chapter includes many examples, which are clearly explained. Rather than simply explaining how to write the code, the author guides the reader through interpreting the results. If you have no experience using SAS, this is a great resource, though more intermediate users may wish to look elsewhere for a more advanced book. For me, the most helpful chapter has been 'When Do You Stop Worrying and Start Loving Regression?', which guides you through writing the initial code (including variations for different types of models) as well as interpreting and testing the results. Highly recommended!

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Data Analysis Using SASoffers a comprehensive core text focused on key concepts and techniques in quantitative data analysis using the most current SAS commands and programming language. The coverage of the text is more evenly balanced among statistical analysis, SAS programming, and data/file management than any available text on the market.It provides students with a hands-on, exercise-heavy method for learning basic to intermediate SAS commands while understanding how to apply statistics and reasoning to real-world problems. Designed to be used in order of teaching preference by instructor, the book is comprised of two primary sections: the first half of the text instructs students in techniques for data and file managements such as concatenating and merging files, conditional or repetitive processing of variables, and observations. The second half of the text goes into great depth on the most common statistical techniques and concepts - descriptive statistics, correlation, analysis of variance, and regression - used to analyze data in the social, behavioral, and health sciences using SAS commands. A student studyat www.sagepub.com/pengstudycomes replete with a multitude of computer programs, their output, specific details on how to check assumptions, as well as all data sets used in the book. Data Analysis Using SAS is a complete resource for Data Analysis I and II, Statistics I and II, Quantitative Reasoning, and SAS Programming courses across the social and behavioral sciences and health - especially those that carry a lab component.

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11/16/2011

A User's Guide to Principal Components (Wiley Series in Probability and Statistics) Review

A User's Guide to Principal Components (Wiley Series in Probability and Statistics)
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I find Jackson's book to be well-written and in a style that is almost conversational. He gives sound advice for stepwise evaluation of characteristic roots and residual analysis in Chapter 2. I have really only skimmed the surface with this book, but so far I like what I have read and am satisfied with the purchase.

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WILEY-INTERSCIENCE PAPERBACK SERIESThe Wiley-Interscience Paperback Series consists of selected books that have been made more accessible to consumers in an effort to increase global appeal and general circulation. With these new unabridged softcover volumes, Wiley hopes to extend the lives of these works by making them available to future generations of statisticians, mathematicians, and scientists.From the Reviews of A User’s Guide to Principal Components"The book is aptly and correctly named–A User’s Guide. It is the kind of book that a user at any level, novice or skilled practitioner, would want to have at hand for autotutorial, for refresher, or as a general-purpose guide through the maze of modern PCA."–Technometrics"I recommend A User’s Guide to Principal Components to anyone who is running multivariate analyses, or who contemplates performing such analyses. Those who write their own software will find the book helpful in designing better programs. Those who use off-the-shelf software will find it invaluable in interpreting the results."–Mathematical Geology

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11/15/2011

Digital Video Compression (with CD-ROM) Review

Digital Video Compression (with CD-ROM)
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I am the author of "Digital Video Compression" and I have to caution you that Amazon's "Buy Together" recommendation is NOT appropriate. "Video Compression Demystified" is an earlier version of the same book, and everything in there (except for a few mistakes!) is in the 2003 "Digital Video Compression". You would waste your money buying both!
Enjoy!
Peter Symes, author

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This CD-ROM with algorithms, encoders, and practice clips is your one-stop guide to the art and science of digital video compression! Without video compression, video streaming - one of the Internet's great innovations - would be nothing more than a pipe dream. That's why if digitizing video imagery is part of your work or hobby, here's an info-packed volume you need handy at all times: McGraw-Hill's "Digital Video Compression." Written by a renowned expert in digital technology, "Digital Video Compression" offers comprehensive coverage on a vast range of digital media technologies and standards. It delivers everything you need to understand the techniques, tricks, and confusing protocols of compression, as well as: fundamentals of compression; MPEG-2 and MPEG-4 compression standards; JVT / H.264 / MPEG-4 Part 10 - learn the details of the just-released compression standard; and much more!Plus, you get an invaluable CD-ROM of compression tools, encoders, and video clips for practice. With "Digital Video Compression", you're sure to stay out in front of this exploding technology! The book covers: What Is Compression?An Introduction to Images; Entropy Coding; Protective Coding; Transforms; Quantization; JPEG; Motion Compensation; MPEG-1; MPEG-2; MPEG-4; JVT / H.264 / MPEG-4 Part 10; MPEG-7 and MPEG-21; Pro-MPEG and MPEG Operating Ranges; DV Compression; Wavelets; JPEG2000; Audio Compression; and Streaming Media.

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11/14/2011

Strategic Business Forecasting: A Structured Approach to Shaping the Future of Your Business Review

Strategic Business Forecasting: A Structured Approach to Shaping the Future of Your Business
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I purchased this book because of the L.A. Times review, "`Strategic Business Forecasting' is Wittier than Its Title." The reviewer, Peter Pae, claimed "Much of Ramo's witty writing style is intact, with Sugar providing detailed analysis. Ramo became legendary for capsulizing complex ideas into wry witticism." Well, I read the entire book, and I didn't find a trace of wry wit. Rather, I found paragraphs like this:
"Having predicted the range, we then can examine the possible consequences to the future of our own particular activity at each limit with confidence that we probably have covered the situation, certainly not completely, or maybe not even adequately, but at least somewhat usefully. If either of the two limits were to occur and if we had earlier concluded that we could not survive with one, or worse, with either, then the forecasting process already will have been of some help to us in our management duties because we might have acted earlier to better the future as a result of our prediction attempts."
Uh, Peter Pae, did you actually read this book? I doubt it. "SBF" is so dry, I'm using it as a dehumidifier. Beyond its arid prose, the book is also weak on methodology. The first half of "SBF" describes a forecasting approach that's essentially educated guessing. Really. The second half consists of the authors' predictions for the world, and reads like a collection of undergraduate essays based on Wikipedia articles.
"SBF" is actually more of an executive's guide on how to set priorities. If that interests you, then "SBF" has some value. But if you're seeking scientifically-based forecasting tools - or a witty read - I predict that you're going to be completely disappointed.

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"A helpful read not just for corporate strategists but for almost anyone looking ahead.”Los Angeles Times
What's Your Next Big Move?
At the turn of the century, Western Union passed on the chance to dominate the telephone industry. Later, General Electric concluded that a new invention called television was doomed to fail. And very recently, decision makers at the highest level were taken off-guard when the global economy dropped from under their feet--and took their companies with it.

Today, only those business leaders with the power of long-term foresight will seize and hold true competitive advantage. But can managers really predict the future? Yes, to a greater extent than one might expect. Strategic Business Forecasting shows how to identify and quantify possible events that may affect your business. Applying creativity, personal experience, and the lessons of history, you can use such forecasting to develop plans that will help your organization compete.

Drs. Simon Ramo and Ronald Sugar, two giants of the aerospace industry, share their Four-Measures Rating system to help you explore the world of possibilities--thoroughly and systematically. Under their tutelage, you will be equipped to:
Create a comprehensive list of possible scenarios concerning your business
Utilize a scoring system to rate each scenario's merit as a serious and useful prediction
Develop an effective plan that strategically shapes the future of your organization

The authors provide vivid illustrations of the Four-Measures system at work with real-world examples of both forecasting failures and successes.

No one can predict perfectly, and the authors don't promise magic. With the approach described in Strategic Business Forecasting, however, you can ensure your organization is better poised to seize future opportunities, avoid pitfalls, and handle anything the increasingly volatile global economy throws your way.


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