Average Reviews:
(More customer reviews)I was introduced to this book while taking a market research course during my MBA. As a product marketing manager at a software firm, I have found this text indispensible for our in-house research efforts.
While likely targeted toward those with some market research or statistics backgrounds, this book actually provides the information a capable beginner would need to take a market research project from the planning and research design stages, to appropriate techniques for collecting and measuring research data, and ultimately to data analysis and reporting on findings.
While daunting in page count, one should consider this their market research 'bible.' Plan on tossing your book shelf of market research texts and pick up this all in one resource.
Click Here to see more reviews about: Fundamentals of Marketing Research
Fundamentals of Marketing Research covers all facets of marketing research including method, technique, and analysis at all levels. The methodological scope regarding research design, data collection techniques, and measurement is broad with three chapters devoted to the critical area of measurement and scaling.The presentation is from primarily a pragmatic and user-oriented perspective which aides the student to evaluate the research presented to them. This text explores cutting-edge technologies and new horizons while ensuring students have a thorough grasp of research fundamentals.
Buy cheap Fundamentals of Marketing Research now.
No comments:
Post a Comment