The New Political Targeting Review

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(More customer reviews)For far too long campaigns have used outdated targeting methods. While businesses have used statistical modeling for years, too many campaigns and consultants have been reluctant to embrace it, preferring to rely on instinct and rough approximation.
This book is a roadmap to more efficient targeting and for the campaigns that use it, a way to direct valuable communication dollars with laser like precision.

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Every campaign faces the task of finding the voters it needs to win. The New Political Targeting describes the changing technologies that are enabling campaigns to use their databases to reach these voters in new and more efficient ways. It provides a wealth of research that can help any campaign find answers to difficult questions.The New Political Targeting offers you a new approach to targeting that measures the value of the voters you need to reach. And it comes with a spreadsheet program that helps you estimate the values of each voter, calculate costs and efficiencies and even prepare preliminary budgets.Politics are changing. The New Political Targeting is your guidebook to the new tools and the new research that can help your campaign succeed.

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